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BLACK HAT: Search engine optimization practices that violate Google’s quality guidelines. WHITE HAT: Search engine optimization practices that comply with Google’s quality guidelines. Crawling: The process by which search engines discover your web pages. Indexing: The storing and organizing of content found during crawling. De-indexed: Refers to a page or group of pages being removed from Google’s index which means they will not show up in search results SERP: Stands for “search engine results page” — the page you see after conducting a search.…